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Innovate UK 2023
"Given its potential socio-economic impacts, Felicitous Foodology's proposed solution is a good case for public funding that would represent good value for money for the taxpayer"
"Felicitous Foodology have great potential to be an inspirational leader in the space
. Felicitous Foodology have created the first UK School-Based PSHE digital teaching tool to help reduce childhood obesity.
Providing a scalable, impactful and economic solution to help solve this problem.
Delivering a proven preventative intervention
Course content written by Leyla Kandemir, Nutritionist / former year 5 teacher and Dilara Içbudak, Dietitian
"© 2025 Copyright Felicitous Foodology. All rights reserved"
Adrian Brooks/Imagewise
The primary focus of Felicitous Foodology
The primary focus of Felicitous Foodology is to help address one of the most pressing public health challenges we face in the UK: childhood overweight and obesity.
Very little is currently in place within many schools to support the prevention and understanding of childhood obesity.
At the same time, we understand that primary schools do not have the time or capacity to introduce another subject into an already full curriculum.
Our digital PSHE teaching tool for health and physical wellbeing is designed to support the existing PSHE curriculum across all primary school year groups.
It provides age-appropriate nutrition education throughout a child's primary education, ensuring that children progressively develop the knowledge and understanding they need to eat a healthy, balanced and sustainable diet throughout their lives.
The statistics surrounding childhood overweight and obesity remain a significant concern, particularly because excess weight during childhood can be an important predictor of obesity in adulthood.
With around 1 in 5 children leaving primary school living with obesity, tackling this issue early is one of the most important opportunities we have to improve children's health and wellbeing and reduce health inequalities.
Felicitous Foodology provides schools with a practical, preventative and sustainable approach to nutrition education, helping to equip children with knowledge and skills that can stay with them long after they leave primary school.
The secondary focus of Felicitous Foodology
The secondary focus of Felicitous Foodology is working within communities, partnering with councils and organisations to provide nutrition and cookery education for adults and children, particularly in areas experiencing higher levels of deprivation and health inequalities.
Through practical, engaging workshops, we help people develop the knowledge, confidence and skills to make healthier food choices and prepare nutritious meals for themselves and their families.
We believe that access to nutrition education and practical cookery skills is vital in every community.
By providing people with the knowledge and confidence to understand food, prepare healthy meals and make informed choices, we can contribute to creating healthier, more informed communities.
Our aim is to help level up health inequalities, making a positive and lasting difference to people's health, wellbeing and lives.
Ensuring future generations live life well.
This statement is published on behalf of Felicitous Foodology.
This statement has been approved by Felicitous Foodology directors on 14 July 2022. The Modern Slavery Act 2015 defines modern slavery as “slavery, servitude, and forced or compulsory labour” as well as “human trafficking” (“Modern Slavery”). Felicitous Foodology opposes all forms of Modern Slavery and we have not identified any examples of Modern Slavery within our business or supply chains supporting the services we provide to our clients. We promote ethical values and behaviour within our business and our Anti-Slavery Policy reflects a commitment to conduct all business relationships with ethical principles.
Matthew Micaleff Chairman ( updated 3rd July 2024 )